Fernandony Bakerollo

Founder & Chief Digital Strategist
Fernandony Bakerollo is the founder and driving force behind My Digital Bazaar Guide. With over a decade of experience in digital innovation, e-commerce development, and strategic branding, Fernandony created the platform to empower readers with trustworthy, insightful, and forward-thinking content. As Chief Digital Strategist, he oversees editorial direction, curates thought leadership, and identifies emerging trends that shape the digital economy. His vision is rooted in helping startups, entrepreneurs, and marketing professionals stay ahead of the curve in an ever-evolving online marketplace. Fernandony is known for combining creativity with data-driven strategy, making My Digital Bazaar Guide a trusted resource in the digital business world.

subscription trends e-commerce

Top Subscription Service Trends Reshaping The E-Commerce Landscape

Trends and Analysis / By

Consumer Centric Personalization is Leading the Charge The blanket approach subscription is dead. Today’s customers expect their subscription boxes, services, and digital experiences to feel like they were made just for them and in 2024, brands are finally catching up. Personalization is no longer a nice to have; it’s the frontline of retention. With AI […]

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A gift boxes

The Impact of Packaging on E-Commerce Branding: Trends, Examples, and Best Practices

Branding / By

Importance of Packaging in E-Commerce Packaging plays a critical role in e-commerce. It often serves as the first physical touchpoint between the customer and the brand. Effective packaging not only ensures product safety during transit but also creates an exciting unboxing experience. This can significantly impact customer satisfaction and brand perception. Good packaging design reinforces

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A robotic hand reaching into a digital network on a blue background, symbolizing AI technology.

Beyond Grammar: What AI Humanizers Can and Can’t Fix in Your Content

Platforms and Tools / By

Even though more than half of the articles on the internet are online-generated (true fact), most of them still sound robotic. In this environment, texts that sound like they were written by real people have a higher chance to capture the reader’s minds — and rank high on SERP. And one way to achieve natural

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Happy woman working on a laptop surrounded by cardboard boxes. Ideal for business and online store concepts.

Before You Launch: 10 Legal & Business Foundations Every Online Seller Should Know

Business and Finance / By

Starting an online store is pretty exciting, but let’s be real: it’s also a big responsibility that many new sellers tend to overlook. Launching without getting the legal and business stuff right first can land you in a whole heap of trouble and make it way tougher to build a solid, trustworthy brand. Before you

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The Role of Content Marketing in E Commerce Strategies for Success and Growth

The Role of Content Marketing in E-Commerce: Strategies for Success and Growth

Digital Marketing / By

Understanding Content Marketing Content marketing uses valuable, relevant information to engage and attract customers. It’s about storytelling tailored to an audience’s needs rather than hard selling. Blogs, videos, infographics, and social media posts are examples of content formats used to provide insights and solutions. Key Elements of Content Marketing Effective content marketing involves several critical

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The Importance of Consistent Branding in E Commerce Building Trust and Customer Loyalty

The Importance of Consistent Branding in E-Commerce: Building Trust and Customer Loyalty

Branding / By

Defining Consistent Branding Consistent branding involves maintaining uniformity in all aspects of a brand, from visual elements to messaging. This uniformity ensures that customers recognize and remember the brand. Key components of consistent branding include logos, color schemes, fonts, tone of voice, and values. Visual Consistency Visual consistency encompasses using the same logos, colors, and

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Online shopping

The Role of Visual Design in E-Commerce Branding: Boosting Customer Engagement and Loyalty

Branding / By

Understanding Visual Design Visual design entails creating a visually appealing and cohesive brand identity. It combines elements like: color typography imagery layout to form a consistent brand experience. As an expert, I’ve seen how these elements help establish brand recognition and convey a company’s values. Elements of Visual Design Color Schemes Colors evoke emotions and

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Customer's Review

The Power of Customer Reviews in Shaping Your E-Commerce Brand: Boost Trust & Sales

Branding / By

Understanding the Importance of Customer Reviews Businesses thrive on customer feedback in the competitive e-commerce landscape. Reviews shape brand perception and influence purchase decisions. Why Customer Reviews Matter Customer reviews provide valuable insights into product quality and customer satisfaction. They function as social proof, giving potential buyers confidence in their purchase decisions. For instance, a

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