Fernandony Bakerollo

Founder & Chief Digital Strategist
Fernandony Bakerollo is the founder and driving force behind My Digital Bazaar Guide. With over a decade of experience in digital innovation, e-commerce development, and strategic branding, Fernandony created the platform to empower readers with trustworthy, insightful, and forward-thinking content. As Chief Digital Strategist, he oversees editorial direction, curates thought leadership, and identifies emerging trends that shape the digital economy. His vision is rooted in helping startups, entrepreneurs, and marketing professionals stay ahead of the curve in an ever-evolving online marketplace. Fernandony is known for combining creativity with data-driven strategy, making My Digital Bazaar Guide a trusted resource in the digital business world.

The Growth of Mobile Commerce What the Data Says About Future Trends and Opportunities

The Growth of Mobile Commerce: What the Data Says About Future Trends and Opportunities

The Evolution of Mobile Commerce Mobile commerce, or m-commerce, began to take shape in the late 1990s. Early adopters used limited WAP-enabled devices for simple transactions. These devices had minimal functionality, constraining user interactions. The launch of the iPhone in 2007 marked a significant turning point. With its advanced features, the iPhone revolutionized user experience, […]

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The Impact of Subscription Services on E Commerce Trends and Future Predictions

The Impact of Subscription Services on E-Commerce: Trends and Future Predictions

Understanding Subscription Services Subscription services foster a continuous relationship between brands and consumers. They extend beyond simple purchases and aim to create lasting connections. Definition and Types Subscription services involve recurring payments for continuous access to products or services. There are generally three types: Evolution of Subscription Services Subscription services have evolved significantly over the

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Influencer is on Live

The Role of Influencers in Shaping E-Commerce Trends: Case Studies and Ethical Insights

Understanding Influencer Marketing Influencer marketing involves leveraging individuals with significant online followings to promote products and services. This approach harnesses the trust and rapport that influencers have built with their followers. Influencers create content that highlights products through reviews, tutorials, or lifestyle integration, making promotions feel more organic and authentic. Influencer types vary based on

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woman doing online shopping

The Future of Augmented Reality in Online Retail: Revolutionizing Customer Experience

Understanding Augmented Reality Augmented Reality, often called AR, overlays digital information in the real-world environment. Through devices like: smartphones tablet AR glasses users see both the physical world and digital elements simultaneously. AR enhances shopping experiences by providing interactive and immersive product visualizations. For instance, virtual try-ons allow customers to see how clothes fit without

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The Rise of Mobile E Commerce What You Need to Know for 2023 and Beyond

The Rise of Mobile E-Commerce: What You Need to Know for 2023 and Beyond

The Evolution of Mobile E-Commerce Mobile e-commerce has evolved rapidly over the past decade, transforming how consumers shop and businesses operate. Smartphones have become essential tools in daily life, with advancements in mobile technology driving this evolution. Mobile apps offer streamlined shopping experiences, and responsive web designs enhance user interactions. In the early 2000s, e-commerce

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The Impact of Social Media on E-Commerce Sales Boosting Online Business Through Targeted Strategies

The Impact of Social Media on E-Commerce Sales: Boosting Online Business Through Targeted Strategies

The Rise of Social Media in Commerce Social media platforms have transformed into vital tools for e-commerce businesses. Starting as platforms for personal interaction, they’ve evolved into dynamic marketplaces driving significant sales growth. According to Statista, global social commerce sales reached $474.81 billion in 2020 and are expected to hit $3,369.41 billion by 2028. Integration

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Influencer on E-commerce

The Role of Influencer Marketing in E-Commerce: Trends, Strategies, and Future Insights

Overview of Influencer Marketing in E-Commerce Influencer marketing in e-commerce leverages popular individuals on social media to promote products to their followers. This form of marketing has become a critical strategy for online businesses looking to enhance their brand visibility and build trust with potential customers. Influencers often curate content that resonates with their audience,

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