Fernandony Bakerollo

Founder & Chief Digital Strategist
Fernandony Bakerollo is the founder and driving force behind My Digital Bazaar Guide. With over a decade of experience in digital innovation, e-commerce development, and strategic branding, Fernandony created the platform to empower readers with trustworthy, insightful, and forward-thinking content. As Chief Digital Strategist, he oversees editorial direction, curates thought leadership, and identifies emerging trends that shape the digital economy. His vision is rooted in helping startups, entrepreneurs, and marketing professionals stay ahead of the curve in an ever-evolving online marketplace. Fernandony is known for combining creativity with data-driven strategy, making My Digital Bazaar Guide a trusted resource in the digital business world.

Rebranding Your E Commerce Business When and How to Do It for Optimal Growth

Rebranding Your E-Commerce Business: When and How to Do It for Optimal Growth

Branding / By

Understanding Rebranding Rebranding transforms your business identity to better align with your market and goals. It involves changing elements such as the logo, name, design, or overall strategy. In e-commerce, rebranding rejuvenates your online presence, making it more relevant and competitive. Rebranding isn’t just about aesthetics. It reflects a shift in your business vision or […]

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A man using SEO

The Importance of SEO in E-Commerce: Boost Your Online Visibility and Sales

Digital Marketing / By

Understanding SEO SEO stands for Search Engine Optimization. It’s a critical strategy in digital marketing that aims to improve a website’s visibility on search engines like Google. Higher visibility attracts more organic traffic, which can significantly boost sales. On-page SEO focuses on optimizing elements within the website. Key components include: keyword usage meta descriptions header

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Online Shopping

Proven Strategies for Building Brand Loyalty Through E-Commerce Marketing

Digital Marketing / By

Understanding Brand Loyalty Brand loyalty is a customer’s consistent preference for one brand over others. This concept embodies trust, positive experiences, and emotional engagement. Establishing brand loyalty involves multiple factors, each playing a crucial role in retaining customers. Trust and Reliability Trust forms the foundation of brand loyalty. Customers return to brands they trust. This

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The Role of CRM Tools in E Commerce Enhancing Customer Experience Sales Efficiency

The Role of CRM Tools in E-Commerce: Enhancing Customer Experience & Sales Efficiency

Platforms and Tools / By

Understanding CRM Tools CRM tools transform how e-commerce businesses interact with customers. These tools streamline processes and provide insights into customer behavior, which enhances marketing strategies and boosts sales. Definition and Purpose A CRM tool is software for managing all customer interactions from one platform. By centralizing data, it provides a cohesive view of customer

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Top 10 E Commerce Platforms for 2024 Best Features Pricing More

Top 10 E-Commerce Platforms for 2024: Best Features, Pricing & More

Platforms and Tools / By

What to Look for in an E-Commerce Platform Choosing an e-commerce platform involves evaluating several critical factors. Key elements include ease of use, scalability, payment options, and SEO tools. Ease of Use An intuitive interface simplifies store management. Platforms should offer drag-and-drop functionality and customizable templates. For example, Shopify and Wix provide user-friendly tools; even

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The Best E-Commerce Platforms for Small Businesses Top Picks for 2023

The Best E-Commerce Platforms for Small Businesses: Top Picks for 2023

Platforms and Tools / By

What to Look for in an E-Commerce Platform Choosing an e-commerce platform can make or break your online business. Here are crucial factors to consider. Pricing and Budget Small businesses often operate on limited budgets. Understand the upfront costs, subscription fees, transactional costs, and hidden charges of each platform. Compare plans to find affordable yet

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woman doing online shopping

The Rise of Social Commerce: Trends and Insights Shaping Online Shopping

Trends and Analysis / By

Understanding Social Commerce Social commerce blends social media and e-commerce, transforming traditional online shopping. Social platforms like Instagram, Facebook, and TikTok have introduced features making it easier for users to shop directly on their apps. Key Features Driving Social Commerce Benefits for Businesses Businesses gain several advantages from social commerce. First, increased visibility as products

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Personalization in E Commerce Key Strategies Benefits and Future Trends

Personalization in E-Commerce: Key Strategies, Benefits, and Future Trends

Trends and Analysis / By

Understanding Personalization in E-Commerce Personalization in e-commerce involves customizing the shopping experience based on individual customer data. By analyzing user behaviors, purchase histories, and preferences, businesses can create tailored interactions. This approach leverages data analytics and machine learning to deliver relevant product recommendations, promotional offers, and content. Data Collection Businesses collect data from various sources

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The Growth of Mobile Commerce What the Data Says About Future Trends and Opportunities

The Growth of Mobile Commerce: What the Data Says About Future Trends and Opportunities

Trends and Analysis / By

The Evolution of Mobile Commerce Mobile commerce, or m-commerce, began to take shape in the late 1990s. Early adopters used limited WAP-enabled devices for simple transactions. These devices had minimal functionality, constraining user interactions. The launch of the iPhone in 2007 marked a significant turning point. With its advanced features, the iPhone revolutionized user experience,

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The Impact of Subscription Services on E Commerce Trends and Future Predictions

The Impact of Subscription Services on E-Commerce: Trends and Future Predictions

Trends and Analysis / By

Understanding Subscription Services Subscription services foster a continuous relationship between brands and consumers. They extend beyond simple purchases and aim to create lasting connections. Definition and Types Subscription services involve recurring payments for continuous access to products or services. There are generally three types: Evolution of Subscription Services Subscription services have evolved significantly over the

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