Isabel Sturdee

Digital Marketing Editor & Brand Insight Specialist
Isabel Sturdee is a dynamic voice at My Digital Bazaar Guide, where she serves as the Digital Marketing Editor and Brand Insight Specialist. With a solid foundation in content strategy, SEO, and consumer behavior, Isabel crafts content that resonates with modern marketers and brand builders. She explores how businesses can craft compelling narratives, leverage influencer partnerships, and build memorable online identities in a competitive landscape. Isabel’s expertise spans both B2B and B2C marketing, allowing her to deliver actionable advice on topics ranging from social media growth to email automation and audience engagement. Her creative flair and analytical mindset make her a valuable contributor to the platform’s marketing-focused content.

Woman selling her items

Top Digital Marketing Strategies for E-Commerce Success: Boost Your Online Sales Today

Digital Marketing / By

Understanding the Importance of Digital Marketing for E-Commerce Digital marketing plays a critical role in e-commerce success. It connects businesses with their target audiences using online channels. E-commerce businesses rely on digital marketing to attract, convert, and retain customers. Whether through search engine optimization (SEO), social media campaigns, or paid advertising, these strategies drive traffic […]

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Top E-Commerce Platforms with the Best Customer Support Shopify, BigCommerce, WooCommerce

Top E-Commerce Platforms with the Best Customer Support: Shopify, BigCommerce, WooCommerce

Platforms and Tools / By

Overview of E-Commerce Platform Customer Support Choosing the right e-commerce platform involves evaluating its customer support. Exceptional support assists in resolving issues, optimizing operations, and enhancing user experience. Many users find that inadequate support equals operational setbacks. Key support features include 24/7 availability, varied contact methods, and in-depth knowledge bases. Immediate access to support agents

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Top Inventory Management Tools for Online Stores Boost Efficiency & Sales

Top Inventory Management Tools for Online Stores: Boost Efficiency & Sales

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Importance of Inventory Management for Online Stores Effective inventory management directly impacts an e-commerce business’s bottom line. Maintaining the right balance between supply and demand ensures customer satisfaction and minimizes costs. Without it, businesses face overstocking risks, which tie up capital and warehouse space, or understocking, which results in missed sales opportunities and dissatisfied customers.

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Top 5 Best E Commerce Platforms for Mobile Optimization in 2023

Top 5 Best E-Commerce Platforms for Mobile Optimization in 2023

Platforms and Tools / By

Understanding Mobile Optimization in E-Commerce Mobile optimization in e-commerce focuses on creating websites that perform seamlessly on mobile devices. With over 50% of web traffic now coming from mobile devices (Statista, 2021), it demands a critical focus. An optimized mobile e-commerce platform offers smooth navigation, quick loading times, and easy checkout processes. These elements significantly

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Top Marketing Tools for E-Commerce Success Boost Growth with These Essential Tools

Top Marketing Tools for E-Commerce Success: Boost Growth with These Essential Tools

Platforms and Tools / By

Why Marketing Tools Are Essential for E-Commerce Success Marketing tools enhance efficiency in e-commerce operations. They’re vital for optimizing campaigns, tracking customer behavior, and managing social media accounts. Without them, executing and analyzing marketing efforts becomes cumbersome. Data analysis becomes streamlined with marketing tools. Tools like Google Analytics and SEMrush allow businesses to understand customer

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Eco in E-commerce

Top Sustainability Trends in E-Commerce: Eco-Friendly Practices for a Greener Future

Trends and Analysis / By

Understanding Sustainability in E-Commerce E-commerce sustainability encompasses various practices aimed at reducing the environmental impact of online businesses. These practices include: using eco-friendly packaging materials optimizing supply chains for efficiency implementing carbon offset programs Eco-Friendly Packaging Businesses prioritize sustainable materials like biodegradable, recycled, and reusable packaging. For instance, companies often use paper, plant-based plastics, or

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AI on E-commerce

Top E-Commerce Trends Shaping 2024: AI, Sustainability, Mobile Commerce & More

Trends and Analysis / By

Rise of Artificial Intelligence Artificial Intelligence (AI) is revolutionizing e-commerce in 2024. It’s enabling businesses to enhance both personalization and customer service. Personalization Through AI Personalization uses AI to analyze customer data. AI algorithms study purchase history, browsing behavior, and preferences. This data allows businesses to create tailored product recommendations. For instance, if a customer

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Top Trends in Cross-Border E-Commerce Shaping the Global Marketplace in 2023

Top Trends in Cross-Border E-Commerce Shaping the Global Marketplace in 2023

Trends and Analysis / By

Overview of Cross-Border E-Commerce Cross-border e-commerce allows consumers to purchase products from different countries. This sector has grown rapidly due to advancements in technology and logistics. In 2022, global cross-border e-commerce accounted for 22% of total e-commerce transactions (Statista). This growth includes a surge in mobile shopping and the increasing preference for localized customer experiences.

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Top Trends in E Commerce Payment Solutions From Digital Wallets to Biometric Security

Top Trends in E-Commerce Payment Solutions: From Digital Wallets to Biometric Security

Trends and Analysis / By

Evolution of E-Commerce Payment Solutions E-commerce payment solutions have transformed significantly in recent years. Traditional credit card payments, which once dominated online transactions, have seen competition from newer methods. Digital wallets like PayPal and Apple Pay offer secure, fast transactions, gaining popularity among consumers and merchants alike. Contactless payments emerged with Near Field Communication (NFC)

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Top Latest Shipping and Logistics Innovations Revolutionizing E-Commerce in 2023

Top Latest Shipping and Logistics Innovations Revolutionizing E-Commerce in 2023

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Overview of the E-Commerce Landscape E-commerce continues its rapid evolution, driven by technological advancements and changing customer behaviors. The global market for online retail reached $4.28 trillion in 2020, with projections suggesting it will increase to $6.38 trillion by 2024. 1. Digital Shopping TrendsCustomers expect seamless online shopping experiences. Mobile commerce (m-commerce) accounts for 54%

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