SEO is a practical tool for any business that wants to be found online. For optometrists, it’s a practical tool for reaching the right people at the right time. Patients often search online before choosing an eye care provider. If your clinic doesn’t appear in those searches, your competitors will. SEO helps your practice stay visible, builds trust, and encourages people to choose your services over others. Why SEO Matters for Optometrists Optometrists compete with other healthcare providers, retail chains, and sometimes even pharmacies offering optical services. If your practice doesn’t appear near the top of local search results, you miss out on potential patients who are ready to schedule an appointment. An effective optometrist digital marketing approach doesn’t stop